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Hi! I'm Anna Woodward
A creative Interiors Stylist and Retail Visual Merchandiser
with over 15 years’ experience in curating inspiring spaces in homes, in work spaces, and in both cultural and high street retail.
My background in art history has led to a love of composition and exploration of interior space. I believe our homes and places of work should be harmonious and expressive spaces in which to relax, work or play.
From contemporary art gallery shops to holiday homes full of period charm, each project is an opportunity to bring fresh interior visions to life.
I’m based in Cheltenham but happy to travel!
Services
Window display concept, sourcing and installation; training; product styling
Room concept creation; mood boards, colour scheme advice and creation; spacial and layout advice; sourcing; on-site styling
Planning an event? I can help you create the perfect look and ambience
Visual Merchandising
Make your selling space stand out and engage your customers with your unique brand.
Window concept design and installation;
props sourcing.
In-store display and fixtures advice; point of sale and price ticketing; fixtures sourcing; staff training
product range planning; styling and sourcing
Occasion styling
Have some fun and make your event one to remember
Install a Christmas scheme to inspire great reviews and repeat bookings in your holiday let
Create a unique Christmas decorative scheme in your home
Party concept design, styling and sourcing
Home styling
Create the harmonious and joyful home you deserve and celebrate your indivdual style.
Colour scheme concept: create a beautiful composition of colour, pattern and texture.
Shelf styling: your treasured objects curated into a warm and harmonious display.
Layout and space planning.
Client Testimonials
April 2022
Cheltenham Dream House
For as long as I remember, I would lose myself in day dreams of my childhood; running up and down the stairs at my grandmother's house. This regency property had a sense of grandeur with its high ceilings, landings and period features, filling me with such a strong sense of warmth with each recall. The little nooks and unique artifacts created a magical space which left me feeling as though I was in an Enid Blyton novel or Hogwarts. It was this feeling that I wanted to recreate but on finally getting my dream home (with very little left in the budget and no creative vision) I felt very overwhelmed. Until, I found Anna, that is. Anna has an incredibly calming presence and instantly visualized what I was trying to communicate. I was immediately grounded and able to reconnect to the initial excitement of the project as she picked up on my thoughts, noticed my accessories and started firing ideas of how she could style these all together. She opened my eyes to colour schemes that I adore but would have been too scared to even consider. She explored the various accessories that I had accumulated over the years, heard the related stories and was able to display these items in ways that celebrate their beauty (a million miles away from my cluttered shove it on a shelf approach). The journey from start to finish was so incredibly fun and inspiring and I am eternally grateful for this wonderful space that evokes such pleasure, which I can now enjoy with my family and friends. Thank you!
Therapy Office Space
Just wanted to thank you for all your hard work!!! I had a vague idea of what I was hoping to create, but you really helped me take it to the next level; making my vision and the brief a reality. From sourcing the right paint colours, prints, rugs, lamps and shelving décor to styling the space for ultimate impact, your enthusiasm never faltered. This photo does not do it justice and I will send you some more once my books arrive for the shelves! However, as soon as clients walk in, I can see them physically relaxing, speech calms in pace and they feel safe enough to be open with me. So many have commented on the importance of this design in creating the right therapeutic space. Equally, I don't know that I have ever worked in an environment that I actually look forward to being in. Rather than taking paperwork home for example, I will stay late in the office; enjoying the changes in the light and the shadows cast from the lamps as the evening drawn in. It is such a calming space, so easy to be mindful there; very aware of the beauty around me. Thank you.
Get in touch
I would love to discuss your next project!
follow me on instagram @ode2.design